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The Organising Committee of the 13th Ottawa International Conference on Clinical Competence “Ozzawa 2008” would like to invite you to Melbourne, Australia in March 2008.

With a strong line up of speakers expected to present on a wide range of interesting and compelling issues in Clinical Competence, this Conference provides an unique opportunity for you to meet, network with and market to a national and international audience, providing your company with high level exposure and an opportunity for growth.

‘Ozzawa 2008 – Assessment for Life' will spotlight the centrality of assessment in academic and professional life. We know that assessment of individuals is a vital part of quality assurance in healthcare education. However the Conference will also recognise that increasingly achievement, both in education and in clinical outcomes, is dependent on teamwork and collaboration with other professions, and with learning, working and being assessed as part of that team.

As a congress sponsor your organisation will be able to demonstrate ongoing commitment and support to the Medical Education profession in Australia and internationally. With exceptional trade display facilities and numerous sponsorship opportunities, companies will be able to showcase their products and services to both local and international delegates.

Why Australia?
With recent rapid developments in interest in Medical Education, from undergraduate to continuing, Australia is currently a huge consumer of international medical graduates. Its undergraduate courses rely heavily on student centred learning methods and, as befits the largest island in the world, there is intense interest in rural and remote healthcare delivery.

Why Melbourne?
Melbourne is one of the most ‘liveable' cities on the planet, hosts the largest University in the southern hemisphere, espouses a multicultural ethos and offers an unparalleled range of downtown accommodation from ultra-budget to 6 star boutique hotels. From fine dining and shopping, an impressive offering of arts and culture, unforgettable sights and sounds and botanic delights, you'll find it all in Melbourne . Or discover Victoria 's breathtaking natural scenery, spectacular coastal views, fascinating Aboriginal heritage and delightful wildlife.

Make the decision and plan to come to Melbourne, Australia in March 2008.

Why you should sponsor?
The Ottawa Conference was conceived in 1984 by Ronald Harden and Ian Hart to encourage global sharing of expertise on the assessment of clinical competence in medicine. The first was hosted in Ottawa in 1986. It is held biennially, alternating between North America and elsewhere.

The 13th International Ottawa Conference on Clinical Competence – ‘OZZAWA 2008' will bring together the leaders in the areas of teaching and assessing in medical education, and as a sponsor or exhibitor you will gain valuable access and exposure to these delegates for discussion and professional networking.

  • High profile brand positioning and image identification
  • Differentiation from your competitors
  • Target marketing
  • Access to national and international markets
  • Increase sales and exposure

Delegate Demographics
Over 800 delegates are expected to attend this event internationally, with particular focus on South East Asia area including Australia , and strong support expected from US and Canada , Europe and South America . Over 80% of delegates are physicians or Ph.D,'s, and represent a wide range of medical areas.

All delegates are involved in medical education and include:

  • directors of medical programs in universities, education facilities and hospitals
  • national and international leaders in clinical competence assessment
  • principals and key staff in medical schools and hospitals
  • medical practitioners, physicians and Ph.D.'s in all areas of medicine including internal medicine, surgery, paediatrics, neurology, urology, geriatrics

As such these delegates are largely responsible for the purchase of equipment, publications and other teaching and assessment materials for their organizations and medical facilities.

Marketing and PR plan
A comprehensive marketing strategy has been put in place that encompasses

  • email marketing - including regular email blasts promoting program updates, key dates and featured speakers
  • website - will be used as the main information distribution channel and as such will be regularly updated and refreshed with latest updates
  • print collateral - including brochures and flyers will be used at industry events to stimulate interest and provide key details
  • advertising and editorials - are planned to appear in publications and journals at key times to promote key aspects of the conference such as featured speakers and program initiatives
  • media exposure - will be key aspect of the marketing mix, drawing on both specialist and general media outlets
  • promotional activities - are scheduled for all major international / national conferences and events so as to keep the target market informed of progress and to stimulate interest in the conference
  • destinational focus - there will be a heavy emphasis in the early stages of marketing on Australia as a travel destination as coming to OZZAWA 2008 is seen as an exciting opportunity to discover and experience more of this spectacular country.

Conference Organisers
The Meeting Planners brings over 18 years of experience in management, organisation and marketing of national and international conferences and exhibitions. With a successful track record in Melbourne in particular, The Meeting Planners looks forward to working with you to maximize your participation in OZZAWA 2008 in Melbourne .

Ozzawa 2008 presents an unique opportunity for your organisation to gain widespread exposure to both Australian and international markets.

The following document outlines the many options available to companies to support the congress and to promote their products and services. We look forward to working with our corporate sponsors.

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